“Beet” is spelled incorrectly in the little story behind their veggie chips (as seen here). This really annoys me since I used to be an editor. Maybe I should tell them. Maybe they’d hire me! (Incidentally, it is spelled correctly in the ingredient list). (Anyone from Cape Cod Chips reading? Because seriously — my rates are reasonable.)
Aside from the spelling mistake, beets would just totally put me off buying that product! 😉
Beats are grate source of ‘natural food colorring.’
You should *so* write them and offer to edit! hehe 🙂
Apparently Cape Cod Chips has lots of problems:
http://www.designobserver.com/archives/024674.html
This is pretty funny.