I buy quite a bit of jewelry online and thought I was familiar with most of sites out there, but I just disovered White Flash. I really enjoyed browsing their selection even though I’m not currently shopping for any diamond jewelry (though it’s always fun to look!). They have a large selectiong of jaw dropping diamond earrings — you can buy just the setting, or the setting with the diamonds in place. Their prices are good compared to other online diamond retailers I’ve checked out. They have an impressive selection of rings, necklaces, and bracelets. You can even work with Whiteflash Designs to create a custom piece! Of course you can also buy a diamond alone and then bring it to your favorite jeweler to have set if you don’t find something on the site that suits you (though I can’t imagine that — there are a variety of styles from classic to contemporary). Whit Flas customer service is supposed to be top-notch and while reading through customer testimonials it’s clear that White Flash is commited to really servicing their customers on a personal basis.