In the area where we live there are a lot of pick-up trucks. A lot of them. It’s a rural community so I guess that’s to be expected. Of course, everyone has them so they can cart stuff around, but the truck bed can get scuffed up pretty easily from rocks and equipment and whatever else they throw back there. But if they have a truck bed liner, that area will be protected and will be less likely to rust and won’t be as abused. I mean, if you’re going to spend all that money on a truck, I think you should try to make it last as long as possible!