This is going to come across as really snotty and I don’t even care. People, if you buy this wine, it is NOT “Boggle” like the word game, nor is it “Boogle.” It is BOE-gul. Long “e” sound. You pretty much say it just the way it looks. I hate when someone comes in asking for “Boggle” because I don’t want to be bitchy and say, “Oh, here’s the BOGLE Chard” and yet I hate for them to continue mispronouncing it. Anyway, there it is. Now you know.